Well played, Fernet Branca

Life is bitter

“You’ve invented an electronic car but the police thinks it’s a bomb and blocks off the entire city. Life is bitter…”

I must admit I’ve never had Fernet Branca before but I’ll definitely give it a thought the next time I’m in a bar. They were incredibly quick to pair the news of the recent potential car bomb mix-up in Denmark with their tagline “life is bitter”, and shared the picture above on their local Facebook page. I think it’s ingenius. Simple, but clever and fun. Well played!

Click here for the Danish Fernet Branca Facebook page or here (Danish) for a minute by minute recap of the background story.

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